SmartLanes Technology is an exciting start up based in Louisville. Smartlanes helps provide detailed demographic information of customers based on a specific location.
Smartlanes offers sophisticated technology, and they needed a website that reflected that. After I established their visual brand identity, I got started on creating a simple, effective, and responsive website.
The major Call To Action (CTA) for this site is to get people to Request a Demo. I added a highlighted area to the navigation, as well as a large orange button to the hero compelling people to click on.
I also implemented an online demo request form, freeing up phone time for the SmartLanes team, and making it convenient for potential customers to request a demo day or night.
I love working on projects for start ups, helping them establish a brand tonality, and then seeing everything come together for their website!
What I Did
Web Strategy, Design, WordPress Theme Customization, Project Management
What I Used
WordPress, HTML, CSS, PHP, Adobe PhotoshopVisit the Site