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 $1000 - $3800 $3800- $6800 $6800- $10K $10K+

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Category
Branding, Logos, Print
About This Project

SmartLanes Technology is an exciting start up based in Louisville. Smartlanes helps provide detailed demographic information of customers based on a specific location.

SmartLanes came to me in need of a new website, and some branding and visual identity work. I began by modifiying the logo. They liked the colors, and the icon that they had, but I updated the fonts, and added some spacing to give it cleaner and more modern feel.

Next, I created a primary and secondary color palette using colors that we bright and energetic, yet intelligent and approachable.

Lastly, I helped them establish fonts that would be used to maintain a cohesive look. The final result is a visual identity that is fun, smart, clean and modern.

What I Did

Visual Identity, Logo Revisions

What I Used

Adobe Illustrator