SmartLanes Technology is an exciting start up based in Louisville. Smartlanes helps provide detailed demographic information of customers based on a specific location.
SmartLanes came to me in need of a new website, and some branding and visual identity work. I began by modifiying the logo. They liked the colors, and the icon that they had, but I updated the fonts, and added some spacing to give it cleaner and more modern feel.
Next, I created a primary and secondary color palette using colors that we bright and energetic, yet intelligent and approachable.
Lastly, I helped them establish fonts that would be used to maintain a cohesive look. The final result is a visual identity that is fun, smart, clean and modern.
What I Did
Visual Identity, Logo Revisions
What I Used