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Category
Branding, Print
About This Project

Fleaur De Lis Academy of Ballet is a pre-professional ballet studio in Louisville, KY that is committed to excellent training through an innovative and balanced teaching methodology.

Fleur De Lis Academy came to me in need of a new website, and some branding and visual identity work. The concept was art-nouveau in Paris. We wanted to create a brand that had it’s root in classical art, but something that was also pretty and soft.

I created a primary and secondary color palette using colors that fit in with our concept. We wanted to stay away from bright pinks, or anything too girly. Our palette instead features an energetic, and sophisticated gold, black and champagne – with just a tiny bit of a soft pink to add depth.

Lastly, I helped them establish fonts that would be used to maintain a cohesive look. The final result is a visual identity that is timeless, romantic, and still a bit playful.

What I Did

Visual Identity, Logo Revisions

What I Used

Adobe Illustrator